Skittles – yes, the candy – has launched a new campaign called “Interweb the Rainbow.” They have redirected their website, skittles.com, to the Twitter search site for the word “skittles.” Currently #skittles is trending at the top of Twitter conversations.
Clicking the “Friends” link on the floating menu takes you to the Skittles Facebook page; clicking “Media” takes you to the Skittles channel on YouTube.
Other firms have taken this approach before, but no one I think as large as Mars candy or Skittles brand. What do you think? Innovative or lazy?
11th Hour Brilliance 