Tag Archives: Facebook

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Skittles Twitters


Skittles – yes, the candy – has launched a new campaign called “Interweb the Rainbow.”  They have redirected their website, skittles.com, to the Twitter search site for the word “skittles.”  Currently #skittles is trending at the top of Twitter conversations. 


Clicking the “Friends” link on the floating menu takes you to the Skittles Facebook page; clicking “Media” takes you to the Skittles channel on YouTube.




Other firms have taken this approach before, but no one I think as large as Mars candy or Skittles brand.  What do you think?  Innovative or lazy?

The Facebook Phenomenon


Wow!  In less than 5 years, Facebook has reached 150 million users!  From the post:

Today, we reached another milestone: 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.

When we first started Facebook almost five years ago, most of the people using it were college students in the United States. Today, people of all ages—grandparents, parents and children—use Facebook in more than 35 different languages and 170 countries and territories.

The full potential of the web is to make the world more open, so everyone has a voice and can share what is important to them. With 150 million voices and counting, we can’t wait for the rest of 2009, and we look forward to offering even more ways for you to connect with the people who matter most.

Congratulations, Mark Zuckerberg!  What an amazing accomplishment!

Wow! What a Night!


Everyone mark their calendars – we witnessed something historic last night.  Congratulations to both President-Elect Obama and Senator McCain for a well-run race to the end.

So, will Obama continue to tap into the social networking phenomenon to communicate with his constituents?  Will we actually have a President that Twitters?  Will our Chief keep his Facebook page?  There are some great reasons for the Obama administration to continue utilizing social networks.  First, over 57% of people online have joined a social network – and that number jumps to over 90% for digital natives.  People tend to be more trusting of other people’s recommendations than they are of corporate advertising.  In other words, 78% of people trust other consumers versus the 14% that trust advertisements.  Why?  Because social media is a dialogue – a two-way conversation that involves LISTENING as much as it does talking. 

Want to keep your momentum, Barack?  Want to continue the revolution?  Keep having that dialogue with people.  Don’t be like administrations of the past and make promises to get into office, just to ignore public opinion once you learn your way around the White House.  Imagine, our public servants actually serving the public?!  Shocking!  

So, Obama keep your iPhone application.  Keep your Facebook and Twitter accounts.  I know you’re busy – I’ll allow you to assign it to a staffer – but keep those communication lines open.  That, sir, is how you will keep touch with the people that believe in change.

    It’s better than candy!


    I hope everyone had a great Halloween.  I was the awesome, Ms. Cruella De Vil.  

    I’m a tad late to this party, but there were two exciting things announced this week that I want to talk about.

    First, LinkedIn has launched social applications!  There has been a debate among several of my work associates as to whether Facebook can be used as a true business application.  Many people rely on LinkedIn for their professional networking, and the launch of these applications has enhanced the ability for people to connect and communicate.

    LinkedIn’s 30 million members can now share reading lists with Amazon, and collaborate with others via Huddle.  Users can share presentations via Slideshare and blog posts via Blog Link and WordPress applications.  Plus, the TripIt application allows users to meet up at events by publishing their travel schedules.

    The second great announcement this week was this year’s winners of the Groundswell awards.  Josh Bernoff, Forrester analyst and co-author of the book Groundswell, awards companies each year who have demonstrated an innovative use of social media.  Here are some of the winners:

    • Mattel’s The Playground Community – a private community of 500 moms.  The community paid off tremendously when Mattel had several recalls in 2007.
    • Hershey’s Bliss House Party – a campaign which allowed people to sign up for a party and receive a bag of chocolate to share.  Hershey said that 10,000 parties were hosted, 129,000 people touched and the campaign was seen by 7 million.
    • Nerd Network – a community of 110,000 people who use National Instruments’ LabView software.  The community members answer 46% of all support questions.
    • MyStarbucksIdea.com – members share ideas (over 75,000 so far), many of which have influenced Starbucks’ products and services.
    • Borderless Workplace, by Accenture – a Facebook-like application that allows the company’s thousands of consultants use a knowledge-sharing wiki and update projects and status
    • Brooklyn Museum – the museum won on all three entries they submitted, including a Facebook application that allowed people to share art they liked best; a community-curated exhibit, Click Exhibition; and their website which hosts the entire museum’s collection online

    Congratulations to all the companies which won!