Tag Archives: YouTube

Attack Watch

Standard

Ahh, it’s campaign season.  And, the Obama for America re-election campaign is once again using social media to rally the masses, however this time it’s taken a much different tone.

Obama for America has launched a new campaign, called Attack Watch (Attackwatch.com and @Attackwatch).  This website and Twitter feed, sponsored by the re-election campaign, is dedicated to dispelling campaign “lies” touted by Obama’s opposition.

“Obama for America national field director Jeremy Bird said the site offers “new resources to fight back,” including policy issue pages that fact check statements by Obama’s Republican opponents with links to “evidence” to back them up.” – ABC News

The Attack Watch campaign’s slogan “Get the facts. Fight the smears.” is shown at the top of the website where users can “report an attack” on the President, the administration or its policy.  The campaign is also encouraging followers to do the same via hashtag #attackwatch on Twitter.

While I have no problem with Obama rallying supporters for his re-election efforts, Attack Watch reeks of 1984’s “Big Brother.”  And, dare I say, when the administration launches a website called “Attack Watch” mere days after the 10th anniversary of 9/11, it may be misconstrued by many and strike fear in some.  This does not seem to be the type of dialogue that makes social media successful.

“This is a public relations disaster of the highest order. The acumen with which Obama’s team used the Internet in 2008 has become a joke today; someone should have known that an invitation to report dissent online would become an invitation to increase that dissent.” – Ology website

#AttackWatch is trending on Twitter with over 100 tweets a second, however response is not what the Obama campaign expected:

@meredithdake: “By going on offense w/ #AttackWatch Obama inadvertently gave the public a campaign-approved outlet 2 mock him in 140 characters or less.”

@JasonMKates: @AttackWatch #attackwatch is one of the funniest PR disasters in recent politics. Like telling on my brother and then getting beat for it.

@stephenkruiser: Gosh, color scheme for #AttackWatch doesn’t scream “creepy totalitarian WE’RE WATCHING U regime” at all.

@shiftzz: Hey #AttackWatch.. One of our programmers is using GOTO statements. Please make him stop!!!!!

@JMZygiel: My neighbor has a perry sticker on his car. sent FBI now. he might be a hobbit.  #attackwatch

@caldodge: #attackwatch – This woman is damaging Obama’s rep by spending millions of govt dollars on vacations. Please arrest her at 1600 PA Ave, DC

@BradThor: Is #attackwatch just another incarnation of flag@whitehouse.gov?  Wow, not only are #Obama & Co. incredibly thin-skinned, they’re paranoid.

@RyanC_Gorham: @AttackWatch I was told that if you were elected we would receive candy and unicorns, received neither #attackwatch

We can only imagine what is being sent to the website.

Here is the Attack Watch parody commercial from YouTube:

Just Ask Your Kids…

Standard

I think this is brilliant.  As a tech marketer, I think the most important aspect of marketing communications is to keep the explanation of technology as simple as possible.  Sometimes, we get too caught up in the bits and bytes, speeds and feeds, and forget the true value of what we are delivering.  Technology wouldn’t mean anything unless it helped people produce, create, communicate, develop – cheaper, faster and smarter. 

I hear people all the time say, “My kid knows more about [fill in the blank – social media, web design, networking] than I do.”  So, why not have children explain cloud computing?  One of the most complex – yet easy – themes in technology today.  That’s exactly what Accenture did in the YouTube video below – have the digital natives explain it to us old folks. 

Skittles Twitters

Standard

Skittles – yes, the candy – has launched a new campaign called “Interweb the Rainbow.”  They have redirected their website, skittles.com, to the Twitter search site for the word “skittles.”  Currently #skittles is trending at the top of Twitter conversations. 

skittles_twitter

Clicking the “Friends” link on the floating menu takes you to the Skittles Facebook page; clicking “Media” takes you to the Skittles channel on YouTube.

skittles_facebook

 

skittles_youtube1

Other firms have taken this approach before, but no one I think as large as Mars candy or Skittles brand.  What do you think?  Innovative or lazy?

Inauguration Day!

Standard

What an amazing event we experienced this afternoon.  According to the Associated Press, more than 1 million people attended the inauguration in the National Mall – one of the largest-ever gatherings in the nation’s capital (there’s satellite images to prove it).  Once again, we have accomplished a peaceful transfer of power. 

satellite-inauguration

More than ever, we had access to an abundant amount of information.  For instance, Michelle Obama looked stunning in an Isabel Toledo dress and coat, in “lemongrass”.  The dress alone sparked enough twitters, blog postings and even a Wall Street Journal article.  But, the information frenzy didn’t end there – Kodak was quick to mention that Malia Obama used a Kodak Easy Share M893 to click the pics of her dad during his inaugural address.  The twitterverse was also the first to point out that the fumble in the presidential oath was actually because Chief Justice Roberts, who was reciting from memory, cited the oath incorrectly.  

We also found out in real-time that Senators Kennedy and Byrd were both removed from the first lunch with the new President.  Senator Byrd was taken from the room because he was visibly upset after witnessing Kennedy, who was sitting next to him, have a seizure.  Senator Kennedy, who left on a stretcher, is reportedly doing well in the hospital.  The embarrassing part is that someone actually updated both Senators’ Wikipedia pages saying they had passed – it was quickly corrected.

We were given a blow-by-blow of the presidential parade, including when the Obamas decided to get out of the “Beast” and walk.  We quickly spread the word that – although the Secret Service reported no arrests from the crowd at the Mall – approximately 30 kids were waiting at D.C. police stations because they were separated from their parents in the mayhem.  We also watched as the Dow sunk below 8,000 on Obama’s first official day in office.

There was also a flood of statistical data, according to Mashable:

  • There were 600,000 status updates posted through the CNN.com Live Facebook feed
  • Facebook averaged 4,000 status updates per minute during the broadcast
  • 8,500 status updates were posted during the first minute of Obama’s speech
  • “Millions” of people logged into Facebook during the broadcast

And, Twitter saw 5x normal tweets-per-second and about 4x tweets-per minute, per the Twitter blog.  Overall, I must admit that Twitter did extremely well given this surge of traffic – they are definitely learning and improving with each major event.  CNN, which linked up with Facebook, set Web traffic records this morning with 18.8 million total online viewers.  They also served more than 1.3 million concurrent live streams before Obama began his address.  Overall, CNN broke its all-time total daily streaming record of 5.3 million live streams.

CNN also posted its full view of the inauguration using Microsoft Photosynth.  From here, you can view “the moment” from every angle, as if you were there live (actually, better…).

We also learned some new terms, new sites, and new IDs:

Looks like Obama is planning to continue its social media communication plan.

Overall, extremely exciting!  Tell me, how did you participate in the inauguration?

Motrin Moms

Standard

Motrin Moms is still trending towards the top of Twitter after Motrin.com has removed the video and replaced it with an apology.  For those of you who aren’t aware of the issue, yet, here’s a run-down.

On Friday, Motrin posted this ad on the front page of their site.  The commercial claims that “wearing your baby seems to be a fashion…supposidly, it’s a real bonding experience.”  Then, the condescending voice goes on to say, “I’ll put up with the pain, because it’s a good pain – it’s for my kid.  Plus, it totally makes me look like an official mom.  And, so, if I look tired and crazy, people will understand why.”

Moms everywhere were outraged.  #MotrinMoms became the hottest stream on Twitter, and prompted dozens of responses from angry mothers on YouTube.  Dozens of bloggers are asking why Motrin did not test this message with its intended market audience.  This disaster was completely avoidable.  The other lesson – never launch a campaign on a Friday unless you are going to have staff on hand to handle potential issues.  Lesson number three?  Don’t piss off the moms.  Mommy bloggers, geek moms, and techie moms are a huge force on the web.  They blog about products, they participate in community forums, they twitter.  Even MomLogic, the most influential mommy blog according to PR Week, had an article about Motrin Moms on its front page.

Unfortunately, as the apology states, this was just the beginning of an entire campaign – including print media.  Which means those mothers who aren’t savvy enough to have caught it on the web, will definitely see it in their next issue of their mommy magazine.

Below is the most popular YouTube response to the Motrin baby-wearing ad: