Tag Archives: social media

Soul Pancake

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Wait…is that?…no, can’t be…

Yep, that’s Rainn Wilson.  Otherwise known as Dwight Schrute, from The Office.

Rainn has started this amazing new site called, Soul Pancake – A place for you to explore the human experience.  Rainn, who was raised in the Baha’i Faith, has created this new social network for people to dig into the questions of life – Why are we here?  How does your passion lead to purpose? 

Rainn wanted to create a space that welcomes all ideas around spirituality and life.  There is no doctrine.  Just a lot of love and creativity.  Even the background to the site, whether bug-eyed radishes or blinged-out gnomes, gets you immediately curious about what you can find here.

You can post questions of your own to have answered by the community, or you can read some insightful perspectives from other great minds.  Soul Pancake also has creative activities, like “Thanked in 60 Seconds” (which I love), that help you examine your own life a little closer.

It’s made me realize that I’m not alone in my quest for answers.  We all want to be the change agent in the world.  We all want to live up to our fullest self – find our passion, our purpose.  Rather than reading Haikus about Buddah or listening to some drone voice reading philosophy, get your creative juices flowing at Soul Pancake.

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Attack Watch

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Ahh, it’s campaign season.  And, the Obama for America re-election campaign is once again using social media to rally the masses, however this time it’s taken a much different tone.

Obama for America has launched a new campaign, called Attack Watch (Attackwatch.com and @Attackwatch).  This website and Twitter feed, sponsored by the re-election campaign, is dedicated to dispelling campaign “lies” touted by Obama’s opposition.

“Obama for America national field director Jeremy Bird said the site offers “new resources to fight back,” including policy issue pages that fact check statements by Obama’s Republican opponents with links to “evidence” to back them up.” – ABC News

The Attack Watch campaign’s slogan “Get the facts. Fight the smears.” is shown at the top of the website where users can “report an attack” on the President, the administration or its policy.  The campaign is also encouraging followers to do the same via hashtag #attackwatch on Twitter.

While I have no problem with Obama rallying supporters for his re-election efforts, Attack Watch reeks of 1984’s “Big Brother.”  And, dare I say, when the administration launches a website called “Attack Watch” mere days after the 10th anniversary of 9/11, it may be misconstrued by many and strike fear in some.  This does not seem to be the type of dialogue that makes social media successful.

“This is a public relations disaster of the highest order. The acumen with which Obama’s team used the Internet in 2008 has become a joke today; someone should have known that an invitation to report dissent online would become an invitation to increase that dissent.” – Ology website

#AttackWatch is trending on Twitter with over 100 tweets a second, however response is not what the Obama campaign expected:

@meredithdake: “By going on offense w/ #AttackWatch Obama inadvertently gave the public a campaign-approved outlet 2 mock him in 140 characters or less.”

@JasonMKates: @AttackWatch #attackwatch is one of the funniest PR disasters in recent politics. Like telling on my brother and then getting beat for it.

@stephenkruiser: Gosh, color scheme for #AttackWatch doesn’t scream “creepy totalitarian WE’RE WATCHING U regime” at all.

@shiftzz: Hey #AttackWatch.. One of our programmers is using GOTO statements. Please make him stop!!!!!

@JMZygiel: My neighbor has a perry sticker on his car. sent FBI now. he might be a hobbit.  #attackwatch

@caldodge: #attackwatch – This woman is damaging Obama’s rep by spending millions of govt dollars on vacations. Please arrest her at 1600 PA Ave, DC

@BradThor: Is #attackwatch just another incarnation of flag@whitehouse.gov?  Wow, not only are #Obama & Co. incredibly thin-skinned, they’re paranoid.

@RyanC_Gorham: @AttackWatch I was told that if you were elected we would receive candy and unicorns, received neither #attackwatch

We can only imagine what is being sent to the website.

Here is the Attack Watch parody commercial from YouTube:

Just Ask Your Kids…

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I think this is brilliant.  As a tech marketer, I think the most important aspect of marketing communications is to keep the explanation of technology as simple as possible.  Sometimes, we get too caught up in the bits and bytes, speeds and feeds, and forget the true value of what we are delivering.  Technology wouldn’t mean anything unless it helped people produce, create, communicate, develop – cheaper, faster and smarter. 

I hear people all the time say, “My kid knows more about [fill in the blank – social media, web design, networking] than I do.”  So, why not have children explain cloud computing?  One of the most complex – yet easy – themes in technology today.  That’s exactly what Accenture did in the YouTube video below – have the digital natives explain it to us old folks. 

I Had Cancer

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The purpose of social media is to connect people – make the world smaller and help facilitate conversations.  Therefore, I am loving this new site called I Had Cancer.  I Had Cancer is a social support network with the mission of helping people deal more effectively with life before, during and after cancer.  It was created by Mailet Lopez, a cancer survivor, who wanted to help connect people currently in treatment, survivors and supporters in order to help overcome the “feeling of isolation and confusion that accompanies the disease and treatment.”

These days it seems like everyone has a story.  Completely by chance, I became a volunteer for the Cancer Support Community (formerly Gilda’s Club) in North Texas.  Then, in May, my 32-year old sister was diagnosed with breast cancer – the first cancer diagnosis in my family. 

Mailet has created a platform for people to share their story, and connect with others in their area and around the world.  I Had Cancer is still in beta, but I am hoping the site takes off.

TabCo Reveals Itself

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In July, I had mentioned that a “company” called TabCo was using social media to build hype for their tablet launch on August 15.  Well, the time has come – and TabCo is…drumroll….Fusion Garage.  huh?  who?  A long way from the Google, Nokia and Cisco guesses that people had.

Fusion Garage announced two products today: the Grid 10, a 10″ tablet; and the Grid 4, a 4″ smartphone/mini-tablet.  Both sport the new GridOS, based on the Android kernel, and support Android applications.  Both Grid devices also have seamless state allowing you to sync content while moving from one device to another or to your desktop, and “the Wheel” –  a pop-up menu that allows the basic cut/copy/paste functions as well as delivering automatic search recommendations, product reviews, Wikipedia entries, etc.

I’m more interested in the marketing aspect of this launch – so, if you’d like to know more about the product itself, you can read PC Magazine’s article about Fusion Garage and their products.

As for their multimedia marketing, this could be another lesson in the “You Can’t Force Viral” chapter.  At the end of the day, the WhoisTabCo channel on YouTube had total upload views of 214,893 and only 291 subscribers; and the WhoisTabCo Facebook page had 1,503 fans.

However, their hype did force PC Mag, ZDNet, Gizmodo, Engadget and others to immediately publish stories about the products – albeit somewhat prematurely since none of them have received the Grid – which likely would not have happened if the tech writers knew it was the maker of last year’s panned JooJoo tablet.

So, did Fusion Garage’s campaign accomplish what it was set out to do?  Likely not.  I don’t think the buzz hit as many viewers as they would have liked.  But, in an over-crowded tablet market, for a company with a blemished reputation, they did get some early publicity that would have likely not happened without their “Who is TabCo?” campaign.