Skittles Twitters

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Skittles – yes, the candy – has launched a new campaign called “Interweb the Rainbow.”  They have redirected their website, skittles.com, to the Twitter search site for the word “skittles.”  Currently #skittles is trending at the top of Twitter conversations. 

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Clicking the “Friends” link on the floating menu takes you to the Skittles Facebook page; clicking “Media” takes you to the Skittles channel on YouTube.

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Other firms have taken this approach before, but no one I think as large as Mars candy or Skittles brand.  What do you think?  Innovative or lazy?

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