Category Archives: Social Media

To Brighten Your Day…

Standard

I love TED.  One day, I hope to be invited to the conference.  But, until then, I will search their site and podcasts for endless wisdom.

[Warning: Tangent]  Tom Shadyac, director for films such as Ace Ventura, was on Oprah in May talking about his new work, a documentary called “I Am”.  Tom had suffered a horrible accident, and when he recovered he gave up much of his wealth and went on a search to find…honestly, the meaning of life.  What he discovered – and what he covers in his documentary – was:

  1. It is scientifically proven that the entire human race is connected.
  2. It is human nature to be cooperative rather than competitive.
  3. If you don’t do what your heart wants you to do and follow your passion, it will destroy you.

I want to share with you a video posted on TED earlier this year featuring Eric Whitacre, composer.  I cannot find a more direct demonstration of the connection of the human race than this.  It is so moving, and I hope it has an impact on you:

My new favorite site: Pinterest

Standard

Have you guys seen Pinterest?  Apparently I’m not the first to know, but I know I’m not the last either.  🙂

Pinterest is a virtual pinboard.  The idea is that you “pin” things that you find interesting on the web.  You can make and categorize multiple “boards” (like pinning on a cork board).  It’s an easy way to share craft ideas and cool products that you find online.  I have found that “Weddings” seem to be the hottest topic – and the ideas that are posted are quite amazing.

They make it fairly easy to post – you can install a “Pin It” button on your browser toolbar that allows you to pin while you are surfing the web.  The sign up process is a bit odd, though.  There is a link on the homepage where you can “request an invitation”, but I couldn’t get it to work.  I said this on Twitter, and had another member send me an invitation.

Once you are a member, you can find and follow friends’ boards, as well as share your own.  You can also open your boards for your friends to contribute.

I would love to be able to post things other than pictures.  While it’s easy to do that in StumbleUpon, I really like Pinterest’s interface – who wouldn’t be? – look at all the pretty pictures!  I wish I could have a combination of the two, though – to be able to post pictures, as well as sites, articles or videos that you have found on the web.

Join Pinterest and start pinning what inspires you.  If you are a wedding planner, decorator or stylist – this is where you have to be!

Fake Apple Stores

Standard

This is another one that happened last week, that I just don’t want to lose track of.

The blog, BirdAbroad, posted an entry on July 20 where she exposed fake Apple Stores (or Apple Stoer) in Kunming, China.

She’s also started another post where she’s asking her now HALF MILLION! readers to send her pictures of other fake Apple Stores.  Pictures have come in worldwide from Venezuela to Croatia, and some even from the United States.

On Monday, ZDNet reported that Chinese authorities have discovered five fake stores and have closed two so far.

Amazing – we’ve had quite a bit of attention on brandjacking online, but who knew it could be this blatant?

Who Is TabCo?

Standard

I am very intrigued by the marketing campaign for a new tablet launch taking place on August 15.  Why?  Because they are relying completely on social media to build hype for this device.  In fact, they aren’t even telling you who they [the company] are.  Sight of the product unseen, they had grown to over 16,000 twitter followers in just 3 days (they are now over 22,000…not astounding, but not shabby).  Their followers post things like

i cannot wait for august 15th… this tablet better be good. #tabco @AgentMomost

I’m just loving all these hypes this @WeAreTabCo is creating! 🙂 #TabCo @aminulahsan 

It all started last week when they sponsored #TabCoTakesNewYork on Twitter and posted the following on YouTube:

On Wednesday, July 20, they started sending pizzas to tech bloggers and magazines with “8/15/11” spelled out in pepperoni.

Then, they liked the word “Swipe” on Facebook, which caused even more buzz.

They have a website, to feed the hype.  It says very little nothing.  Speculation says it’s Nokia/MeeGo.  I personally wouldn’t count out Cisco or Google, even though I don’t think this fits with their brand marketing.

My favorite tweet:

I know I should write about TabCo for the SEO but i’m not going to. ‘Viral’ videos make me ill! @chippy

Uh…ok.  Good press and bad press are all still press.

Some peeps on twitter are claiming “guerrilla marketing” and just a bunch of hype.  Either way – love it or hate it – it’s got people talking.

Skittles Twitters

Standard

Skittles – yes, the candy – has launched a new campaign called “Interweb the Rainbow.”  They have redirected their website, skittles.com, to the Twitter search site for the word “skittles.”  Currently #skittles is trending at the top of Twitter conversations. 

skittles_twitter

Clicking the “Friends” link on the floating menu takes you to the Skittles Facebook page; clicking “Media” takes you to the Skittles channel on YouTube.

skittles_facebook

 

skittles_youtube1

Other firms have taken this approach before, but no one I think as large as Mars candy or Skittles brand.  What do you think?  Innovative or lazy?

Inauguration Day!

Standard

What an amazing event we experienced this afternoon.  According to the Associated Press, more than 1 million people attended the inauguration in the National Mall – one of the largest-ever gatherings in the nation’s capital (there’s satellite images to prove it).  Once again, we have accomplished a peaceful transfer of power. 

satellite-inauguration

More than ever, we had access to an abundant amount of information.  For instance, Michelle Obama looked stunning in an Isabel Toledo dress and coat, in “lemongrass”.  The dress alone sparked enough twitters, blog postings and even a Wall Street Journal article.  But, the information frenzy didn’t end there – Kodak was quick to mention that Malia Obama used a Kodak Easy Share M893 to click the pics of her dad during his inaugural address.  The twitterverse was also the first to point out that the fumble in the presidential oath was actually because Chief Justice Roberts, who was reciting from memory, cited the oath incorrectly.  

We also found out in real-time that Senators Kennedy and Byrd were both removed from the first lunch with the new President.  Senator Byrd was taken from the room because he was visibly upset after witnessing Kennedy, who was sitting next to him, have a seizure.  Senator Kennedy, who left on a stretcher, is reportedly doing well in the hospital.  The embarrassing part is that someone actually updated both Senators’ Wikipedia pages saying they had passed – it was quickly corrected.

We were given a blow-by-blow of the presidential parade, including when the Obamas decided to get out of the “Beast” and walk.  We quickly spread the word that – although the Secret Service reported no arrests from the crowd at the Mall – approximately 30 kids were waiting at D.C. police stations because they were separated from their parents in the mayhem.  We also watched as the Dow sunk below 8,000 on Obama’s first official day in office.

There was also a flood of statistical data, according to Mashable:

  • There were 600,000 status updates posted through the CNN.com Live Facebook feed
  • Facebook averaged 4,000 status updates per minute during the broadcast
  • 8,500 status updates were posted during the first minute of Obama’s speech
  • “Millions” of people logged into Facebook during the broadcast

And, Twitter saw 5x normal tweets-per-second and about 4x tweets-per minute, per the Twitter blog.  Overall, I must admit that Twitter did extremely well given this surge of traffic – they are definitely learning and improving with each major event.  CNN, which linked up with Facebook, set Web traffic records this morning with 18.8 million total online viewers.  They also served more than 1.3 million concurrent live streams before Obama began his address.  Overall, CNN broke its all-time total daily streaming record of 5.3 million live streams.

CNN also posted its full view of the inauguration using Microsoft Photosynth.  From here, you can view “the moment” from every angle, as if you were there live (actually, better…).

We also learned some new terms, new sites, and new IDs:

Looks like Obama is planning to continue its social media communication plan.

Overall, extremely exciting!  Tell me, how did you participate in the inauguration?

The Facebook Phenomenon

Standard

Wow!  In less than 5 years, Facebook has reached 150 million users!  From the post:

Today, we reached another milestone: 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.

When we first started Facebook almost five years ago, most of the people using it were college students in the United States. Today, people of all ages—grandparents, parents and children—use Facebook in more than 35 different languages and 170 countries and territories.

The full potential of the web is to make the world more open, so everyone has a voice and can share what is important to them. With 150 million voices and counting, we can’t wait for the rest of 2009, and we look forward to offering even more ways for you to connect with the people who matter most.

Congratulations, Mark Zuckerberg!  What an amazing accomplishment!

Motrin Moms

Standard

Motrin Moms is still trending towards the top of Twitter after Motrin.com has removed the video and replaced it with an apology.  For those of you who aren’t aware of the issue, yet, here’s a run-down.

On Friday, Motrin posted this ad on the front page of their site.  The commercial claims that “wearing your baby seems to be a fashion…supposidly, it’s a real bonding experience.”  Then, the condescending voice goes on to say, “I’ll put up with the pain, because it’s a good pain – it’s for my kid.  Plus, it totally makes me look like an official mom.  And, so, if I look tired and crazy, people will understand why.”

Moms everywhere were outraged.  #MotrinMoms became the hottest stream on Twitter, and prompted dozens of responses from angry mothers on YouTube.  Dozens of bloggers are asking why Motrin did not test this message with its intended market audience.  This disaster was completely avoidable.  The other lesson – never launch a campaign on a Friday unless you are going to have staff on hand to handle potential issues.  Lesson number three?  Don’t piss off the moms.  Mommy bloggers, geek moms, and techie moms are a huge force on the web.  They blog about products, they participate in community forums, they twitter.  Even MomLogic, the most influential mommy blog according to PR Week, had an article about Motrin Moms on its front page.

Unfortunately, as the apology states, this was just the beginning of an entire campaign – including print media.  Which means those mothers who aren’t savvy enough to have caught it on the web, will definitely see it in their next issue of their mommy magazine.

Below is the most popular YouTube response to the Motrin baby-wearing ad:

Tasty Marketing Treats

Standard

Here are just some of the things I’m reading about this week:

  • OfficeMax’s Elf Yourself campaign has started again.  Remember, according to Advertising Age, 26.4 million people spent a total of 2,600 years at Elf Yourself last year.

 

  • The New York Times has published an article claiming that President-Elect Obama may have to give up his Blackberry.  I’ve said several times on this blog how impressed I am with the way that Obama has used multiple social media tools to communicate with his constituents – from YouTube and Twitter to iPhone applications.  For all of us that are Blackberry / iPhone addicts, we all understand how utterly disabling this could be.  It will be interesting to see how he handles this first conflict. 

 

  • President-Elect Obama has also released his first weekly video address to the nation.  These will continue to run at Change.gov and the Obama YouTube channel.  Forrester Analyst, Jeremiah Owyang, is quick to point out that Obama has just as many views as the top-rated Fred channel, but far less subscribers.  Jeremiah will be tracking progress of Obama’s YouTube success.

 

  • Mom everywhere are still very upset with the Motrin Moms video on Motrin’s official website.  Apparently, the video is still there, but as of this morning I couldn’t get to Motrin’s site.  This is still one of the hottest discussions on Twitter at the moment at #motrinmoms.  The video talks about how uncomfortable and painful it is for moms to carry their babies.  Ooops…bad idea, Motrin.

Change.gov

Standard

On Thursday, our President-Elect, Barack Obama, launched a new website, change.gov.  The website invites people to share their story and their vision for the new administration.  Users can submit emails to tell the new administration policies they want to see carried out in the next four years.  The website begins to outline the agenda of the President-Elect, and also calls on Americans to serve in programs such as the AmeriCorps and Peace Corps “in order to meet the nation’s challenges.”  

The front page includes a countdown to the inauguration of Obama and Biden in 73 days, on January 20, 2009.  But, until then, visitors can also apply for jobs in the new administration through the “Jobs” link.  News and appointments to the administration are posted on the site’s blog.

I have to applaud the Office of the President-Elect for continuing their online presence after the election.  As I stated in my previous posts, I hope that the Obama-Biden administration continues to use social media to communicate with country.  This is a great first step – especially with the fact that the site allows for a dialogue, asking visitors to submit their ideas for the new administration.  

I would suggest that the new administration continue to use their other forms of communication as well, including Facebook and Twitter.  Push information out using the Obama iPhone application.  As with the energy crisis, this is not a one-size-fits-all proposition.  Each of these tools will help the new government to reach a broader audience.  Using change.gov as the portal to these other mediums – including traditional marketing, such as print and TV – would be great.  Change.gov should link to all of the other communications being submitted by the new administration.

Now, what would be even more revolutionary would be to push this to the Senate and House as well.  I feel that once we vote a Senator or Representative into office, it becomes extremely difficult to communicate with them.  How many of you have heard, “write your Congressman”??  Why can’t I communicate with him/her faster?  Imagine watching C-Span and being able to Twitter ideas with your Congressman about the upcoming vote!  

Plus, since these officials are public servants, I would like to see online how many sessions my representatives are attending.  How many votes were they present for?  This could completely change the accountability and communication of the government.  And, I might add, improve the countries satisfaction with their leadership?  Wouldn’t you be more satisfied knowing that your Congressman is present and representing their constituents?

Even if you didn’t vote for Obama, this is a great place to get involved and help shape the direction of our country.  Tell me what you think.