I think this is brilliant. As a tech marketer, I think the most important aspect of marketing communications is to keep the explanation of technology as simple as possible. Sometimes, we get too caught up in the bits and bytes, speeds and feeds, and forget the true value of what we are delivering. Technology wouldn’t mean anything unless it helped people produce, create, communicate, develop – cheaper, faster and smarter.
I hear people all the time say, “My kid knows more about [fill in the blank – social media, web design, networking] than I do.” So, why not have children explain cloud computing? One of the most complex – yet easy – themes in technology today. That’s exactly what Accenture did in the YouTube video below – have the digital natives explain it to us old folks.