I am very intrigued by the marketing campaign for a new tablet launch taking place on August 15. Why? Because they are relying completely on social media to build hype for this device. In fact, they aren’t even telling you who they [the company] are. Sight of the product unseen, they had grown to over 16,000 twitter followers in just 3 days (they are now over 22,000…not astounding, but not shabby). Their followers post things like
It all started last week when they sponsored #TabCoTakesNewYork on Twitter and posted the following on YouTube:
On Wednesday, July 20, they started sending pizzas to tech bloggers and magazines with “8/15/11” spelled out in pepperoni.
Then, they liked the word “Swipe” on Facebook, which caused even more buzz.
They have a website, to feed the hype. It says
very little nothing. Speculation says it’s Nokia/MeeGo. I personally wouldn’t count out Cisco or Google, even though I don’t think this fits with their brand marketing.
My favorite tweet:
I know I should write about TabCo for the SEO but i’m not going to. ‘Viral’ videos make me ill! @chippy
Uh…ok. Good press and bad press are all still press.
Some peeps on twitter are claiming “guerrilla marketing” and just a bunch of hype. Either way – love it or hate it – it’s got people talking.