This post is dedicated to my friend, Colleen, who is making her first Thanksgiving turkey this year.
Butterball, launched its turkey talk-line in 1981, to help first-timers and old-timers alike with their turkey challenges. Back then, a 6 people manned the phone lines and were a bit overwhelmed by the 11,000 callers. “Now a staff of more than 50 coddles more than 100,000 consumers each year,” says AdAge.
This year, Butterball has expanded their turkey help line to include Turkey Text Messages and a mobile site, for people who need help on-the-go. The text messages will include tips on how to prep and cook a turkey, reminders on when to buy and thaw the turkey (Note: thawing time is very important, not that I’ve ever had problems with that or anything…), and shopping list alerts for new recipes. Users will also be able to directly connect to the turkey talk-line directly from any message.
If you don’t want to wait on the phone, you can check out Butterball’s mobile site through your mobile phone. There are tips for cooking, a timing checklist and weight conversions. The best thing on Butterball’s site, in my opinion, is the perfect portions application on the front page. Just type in the number of adults and kids at your Thanksgiving feast and immediately get the size of turkey you should buy and the amount of stuffing to make. Absolutely brilliant!
I am so ready for this holiday!!!