Here are just some of the things I’m reading about this week:
- OfficeMax’s Elf Yourself campaign has started again. Remember, according to Advertising Age, 26.4 million people spent a total of 2,600 years at Elf Yourself last year.
- The New York Times has published an article claiming that President-Elect Obama may have to give up his Blackberry. I’ve said several times on this blog how impressed I am with the way that Obama has used multiple social media tools to communicate with his constituents – from YouTube and Twitter to iPhone applications. For all of us that are Blackberry / iPhone addicts, we all understand how utterly disabling this could be. It will be interesting to see how he handles this first conflict.
- President-Elect Obama has also released his first weekly video address to the nation. These will continue to run at Change.gov and the Obama YouTube channel. Forrester Analyst, Jeremiah Owyang, is quick to point out that Obama has just as many views as the top-rated Fred channel, but far less subscribers. Jeremiah will be tracking progress of Obama’s YouTube success.
- Mom everywhere are still very upset with the Motrin Moms video on Motrin’s official website. Apparently, the video is still there, but as of this morning I couldn’t get to Motrin’s site. This is still one of the hottest discussions on Twitter at the moment at #motrinmoms. The video talks about how uncomfortable and painful it is for moms to carry their babies. Ooops…bad idea, Motrin.