It’s better than candy!


I hope everyone had a great Halloween.  I was the awesome, Ms. Cruella De Vil.  

I’m a tad late to this party, but there were two exciting things announced this week that I want to talk about.

First, LinkedIn has launched social applications!  There has been a debate among several of my work associates as to whether Facebook can be used as a true business application.  Many people rely on LinkedIn for their professional networking, and the launch of these applications has enhanced the ability for people to connect and communicate.

LinkedIn’s 30 million members can now share reading lists with Amazon, and collaborate with others via Huddle.  Users can share presentations via Slideshare and blog posts via Blog Link and WordPress applications.  Plus, the TripIt application allows users to meet up at events by publishing their travel schedules.

The second great announcement this week was this year’s winners of the Groundswell awards.  Josh Bernoff, Forrester analyst and co-author of the book Groundswell, awards companies each year who have demonstrated an innovative use of social media.  Here are some of the winners:

  • Mattel’s The Playground Community – a private community of 500 moms.  The community paid off tremendously when Mattel had several recalls in 2007.
  • Hershey’s Bliss House Party – a campaign which allowed people to sign up for a party and receive a bag of chocolate to share.  Hershey said that 10,000 parties were hosted, 129,000 people touched and the campaign was seen by 7 million.
  • Nerd Network – a community of 110,000 people who use National Instruments’ LabView software.  The community members answer 46% of all support questions.
  • – members share ideas (over 75,000 so far), many of which have influenced Starbucks’ products and services.
  • Borderless Workplace, by Accenture – a Facebook-like application that allows the company’s thousands of consultants use a knowledge-sharing wiki and update projects and status
  • Brooklyn Museum – the museum won on all three entries they submitted, including a Facebook application that allowed people to share art they liked best; a community-curated exhibit, Click Exhibition; and their website which hosts the entire museum’s collection online

Congratulations to all the companies which won!


One response »

  1. Thanks for your post about Linkedin’s new apps. I, too, think they are a great add, and evidence that Linkedin is spending the $27 million they got in new funding in a practical, user-friendly way. While I use Facebook, I am skeptical of this latest one-site-fits-all trend. Anyway, off the soapbox and back to Linkedin — check out the Company Buzz app. You enter in keywords and it brings up all the tweets about that word — AND displays a handy Trend chart. A client needed info on buzz for their upcoming movie . . . and there it was in a flash. As a market researcher, I get frustrated having to wait for ‘traditional’ data via surveys, etc. — this is instant.

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