Are you down with OPP?  Other People’s Postings? (wow, get your mind out of the gutter)…

With the number of blogs and news sites that are out there, you may think it’s a pain to go to each website each day to check for new content.  RSS is the way to keep track of all of your favorite website updates – blogs, news wires, company press releases, custom searches…just about anything.

RSS is Really Simple Syndication.  You need an RSS reader in order to compile all of your feeds.  I happen to use Google Reader, but there are several out there.  RSS helps me follow 17 analyst and AR blogs, 14 marketing blogs, 2 friend blogs and 2 news wires each day.  Think of it as the way for you to create your own daily newspaper.  Your reader will have any new postings that come across these sites, and, most importantly, I don’t have to enter 35 different URLs everyday!

Once you choose a reader, all you have to do is click on the lovely orange RSS logo (cue Vanna White…please see above) that you’ll find on most sites on the web.

In the words of the infamous Ferris Bueller, “Life moves pretty fast.  If you don’t stop and look around once in a while, you could miss it.”  There’s a ton of cool ideas posted online everday, if you blink, you may miss them!


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