Skittles Twitters March 2, 2009
Posted by skmak in Uncategorized.Tags: Facebook, Twitter, YouTube
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Skittles – yes, the candy – has launched a new campaign called “Interweb the Rainbow.” They have redirected their website, skittles.com, to the Twitter search site for the word ”skittles.” Currently #skittles is trending at the top of Twitter conversations.

Clicking the “Friends” link on the floating menu takes you to the Skittles Facebook page; clicking “Media” takes you to the Skittles channel on YouTube.


Other firms have taken this approach before, but no one I think as large as Mars candy or Skittles brand. What do you think? Innovative or lazy?
Inauguration Day! January 20, 2009
Posted by skmak in Uncategorized.Tags: CNN, Election 2008, Inauguration, Twitter, YouTube
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What an amazing event we experienced this afternoon. According to the Associated Press, more than 1 million people attended the inauguration in the National Mall – one of the largest-ever gatherings in the nation’s capital (there’s satellite images to prove it). Once again, we have accomplished a peaceful transfer of power.

More than ever, we had access to an abundant amount of information. For instance, Michelle Obama looked stunning in an Isabel Toledo dress and coat, in “lemongrass”. The dress alone sparked enough twitters, blog postings and even a Wall Street Journal article. But, the information frenzy didn’t end there – Kodak was quick to mention that Malia Obama used a Kodak Easy Share M893 to click the pics of her dad during his inaugural address. The twitterverse was also the first to point out that the fumble in the presidential oath was actually because Chief Justice Roberts, who was reciting from memory, cited the oath incorrectly.
We also found out in real-time that Senators Kennedy and Byrd were both removed from the first lunch with the new President. Senator Byrd was taken from the room because he was visibly upset after witnessing Kennedy, who was sitting next to him, have a seizure. Senator Kennedy, who left on a stretcher, is reportedly doing well in the hospital. The embarrassing part is that someone actually updated both Senators’ Wikipedia pages saying they had passed – it was quickly corrected.
We were given a blow-by-blow of the presidential parade, including when the Obamas decided to get out of the “Beast” and walk. We quickly spread the word that – although the Secret Service reported no arrests from the crowd at the Mall – approximately 30 kids were waiting at D.C. police stations because they were separated from their parents in the mayhem. We also watched as the Dow sunk below 8,000 on Obama’s first official day in office.
There was also a flood of statistical data, according to Mashable:
- There were 600,000 status updates posted through the CNN.com Live Facebook feed
- Facebook averaged 4,000 status updates per minute during the broadcast
- 8,500 status updates were posted during the first minute of Obama’s speech
- “Millions” of people logged into Facebook during the broadcast
And, Twitter saw 5x normal tweets-per-second and about 4x tweets-per minute, per the Twitter blog. Overall, I must admit that Twitter did extremely well given this surge of traffic – they are definitely learning and improving with each major event. CNN, which linked up with Facebook, set Web traffic records this morning with 18.8 million total online viewers. They also served more than 1.3 million concurrent live streams before Obama began his address. Overall, CNN broke its all-time total daily streaming record of 5.3 million live streams.
CNN also posted its full view of the inauguration using Microsoft Photosynth. From here, you can view “the moment” from every angle, as if you were there live (actually, better…).
We also learned some new terms, new sites, and new IDs:
- Change.org was quickly (and seamlessly, I might add) transitioned to whitehouse.gov
- There is a new White House You Tube channel (youtube/user/whitehouse)
- And, a new Twitter ID (twitter.com/thewhitehouse)
Looks like Obama is planning to continue its social media communication plan.
Overall, extremely exciting! Tell me, how did you participate in the inauguration?
Motrin Moms November 17, 2008
Posted by skmak in Uncategorized.Tags: Twitter, YouTube
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Motrin Moms is still trending towards the top of Twitter after Motrin.com has removed the video and replaced it with an apology. For those of you who aren’t aware of the issue, yet, here’s a run-down.
On Friday, Motrin posted this ad on the front page of their site. The commercial claims that “wearing your baby seems to be a fashion…supposidly, it’s a real bonding experience.” Then, the condescending voice goes on to say, “I’ll put up with the pain, because it’s a good pain – it’s for my kid. Plus, it totally makes me look like an official mom. And, so, if I look tired and crazy, people will understand why.”
Moms everywhere were outraged. #MotrinMoms became the hottest stream on Twitter, and prompted dozens of responses from angry mothers on YouTube. Dozens of bloggers are asking why Motrin did not test this message with its intended market audience. This disaster was completely avoidable. The other lesson – never launch a campaign on a Friday unless you are going to have staff on hand to handle potential issues. Lesson number three? Don’t piss off the moms. Mommy bloggers, geek moms, and techie moms are a huge force on the web. They blog about products, they participate in community forums, they twitter. Even MomLogic, the most influential mommy blog according to PR Week, had an article about Motrin Moms on its front page.
Unfortunately, as the apology states, this was just the beginning of an entire campaign – including print media. Which means those mothers who aren’t savvy enough to have caught it on the web, will definitely see it in their next issue of their mommy magazine.
Below is the most popular YouTube response to the Motrin baby-wearing ad:
Tasty Marketing Treats November 17, 2008
Posted by skmak in Uncategorized.Tags: Change.gov, Election 2008, Elf Yourself, Twitter
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Here are just some of the things I’m reading about this week:
- OfficeMax’s Elf Yourself campaign has started again. Remember, according to Advertising Age, 26.4 million people spent a total of 2,600 years at Elf Yourself last year.
- The New York Times has published an article claiming that President-Elect Obama may have to give up his Blackberry. I’ve said several times on this blog how impressed I am with the way that Obama has used multiple social media tools to communicate with his constituents – from YouTube and Twitter to iPhone applications. For all of us that are Blackberry / iPhone addicts, we all understand how utterly disabling this could be. It will be interesting to see how he handles this first conflict.
- President-Elect Obama has also released his first weekly video address to the nation. These will continue to run at Change.gov and the Obama YouTube channel. Forrester Analyst, Jeremiah Owyang, is quick to point out that Obama has just as many views as the top-rated Fred channel, but far less subscribers. Jeremiah will be tracking progress of Obama’s YouTube success.
- Mom everywhere are still very upset with the Motrin Moms video on Motrin’s official website. Apparently, the video is still there, but as of this morning I couldn’t get to Motrin’s site. This is still one of the hottest discussions on Twitter at the moment at #motrinmoms. The video talks about how uncomfortable and painful it is for moms to carry their babies. Ooops…bad idea, Motrin.
Hack the Debate II October 3, 2008
Posted by skmak in Uncategorized.Tags: Current, Election 2008, Hack the Debate, Twitter
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Twitter once again teamed up with Current TV to broadcast Twitter updates on live television during the vice-presidential debates last night. They will be doing the same for the upcoming debates as well.
Twitter has several streams dedicated to the election. You can find them all by visiting election.twitter.com. You can directly participate in these discussions by typing #<stream> in your twitter posts. For instance, to participate in the Current stream, type #current in your post. There’s also #vpdebate, #debate08 and others.
I personally think it’s wonderful – it’s like having a debate-watching party without having to buy the chips and dip. It’s great to see people’s real-time commentary during the debates. Although, it can be somewhat distracting as well. A user on current.com today said they were disappointed in “the number of people that don’t actually listen or don’t allow themselves time to process what they’re hearing.” The post went on to say that Current “encouraged people to not sit and listen to possibly some of the most important presidential debates in our lifetime.”
I agree, it could get distracting. But, then again, I’m also distracted by cleaning up dinner, doing the dishes, the phone ringing, etc. Last night (and last week during the presidential debate), I was glued to my chair watching these debates because I could actively participate. There is something to be said that we can now get the MTV and digital generation to sit in one place and watch the debate in its entirety.
The only problem is that I may have to disable the link between my Facebook status and my Twitter updates. My poor Facebook friends are logging in to see my 100 status changes in the past 8 hours.
If you’re not already a Twitter’er I highly encourage you to sign up and participate in Tuesday’s second Presidential debate.
Tweeting the Debates September 26, 2008
Posted by skmak in Uncategorized.Tags: Election 2008, Hack the Debate, Twitter
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I love Twitter’s new features – especially the ability to see one subject consolidated in a stream. Tonight, there were several Twitter channels dedicated to the Presidential Debate. The discussions were quite lively – it was almost like having thousands of people in your living room watching the debate at one time.
The TV channel Current ran a program called “Hack the Debate” which posted various tweets at the bottom of the screen during the live debate. You were able to participate with the debate – extremely interactive.
Top of the Web to You! August 28, 2008
Posted by skmak in Uncategorized.Tags: Alltop, Truemors, Twitter
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Hopefully by now, all of you have chosen an RSS reader – purely based on my advice, of course – and started following your web content more efficiently.
If you still don’t know where to begin, though, finding the information you care about, may I make another suggestion? Alltop.com is a site that acts as an content aggregator for all the news and blogs about any given topic. Say, that your interest is in golf – golf.alltop.com has all the top stories from around the web all in one place.
Alltop is one of the latest creations by market genius, Guy Kawasaki (twitter.com/guykawasaki)…yes, he’s the one with the pink boa. Guy was one of the original members of Apple, responsible for marketing the Machintosh in 1984. He’s also responsible for Truemors – which I recommend adding to your bookmarks for when you need that funny, unique and down-right outlandish story to forward to your friends.
Oh, Look! She Started Blogging! August 20, 2008
Posted by skmak in Uncategorized.Tags: blogs, Facebook, MySpace, Twitter
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My boyfriend’s 12-year old started a blog this month. She’s still getting used to it, so right now it mainly consists of what book she is reading and what she had for dinner last night. It’s really a way for her and her friends to keep in contact – I enjoy reading the comments more than her entries, sometimes.
So, it got me thinking. Here are some startling statistics for you:
- Facebook has 90 million active users, more than 75% log in each day and (in 2007) 22% of them were under 18
- MySpace, according to analyst Jeremiah Owyang, has 110 million active users, 15% of which are under 18
- In July, WordPress said that 257,163 blogs were created to bring them to a total of 1,102,039 active blogs
- As of January 2008, Twitter had over 700,000 users – as of today, they have 2,419,242 twitterers
The interesting thing is that the majority of Facebook and Myspace users are over 18! The other thing you should note is how quickly these communities are growing…and obviously this isn’t a comprehensive list! This isn’t just a “kid” thing. But, the digital generation is growing and kids find it second nature to share over the web.
Aw, look honey…she got her first comment! Go get the video camera, quick!

